Blockchain technology is primed to disrupt the sports and entertainment sector by bringing greater democratization to the sector. While sports and entertainment centers on fans, the decision making is largely in the hands of a few centralized organizations. This not only keeps businesses from making optimal decisions as the operational direction is based on educated assumptions of what fans seek, but it also limits the fans’ experience to only what boardrooms decide.
2key Network’s Smart Links lead the way to this democratization — and subsequently greater success — to the sports and entertainment industry through a new business collaboration with Fandom.Live.
A Smart Link binds smart contracts into normal web links. This enables the creator of the Smart Link to gain multi-step tracking of the Smart Link’s shares and subsequently reward those who shared the link whenever a conversion happens. Thus, Smart Links have the potential to enable growth campaigns that can perpetually fund themselves.
What is Fandom.Live?
Fandom.Live is a platform designed to empower fans to make critical decisions associated with their favorite sports and entertainment teams. Presently, the platform is used by fans to show boardrooms that there is viable and profitable demand for events outside of the normal roadmap, whether they be sporting events, festival locations, or concert plans. Fans can rally their collective voice, cast votes for an event location, and bring their favorite sports teams, singers, bands, e-sports matches, and festivals to their city.
As the platform grows, additional power will be delegated to fans, including the opportunity for player selection, event themes, and even talent debuts.
2key Network x Fandom.Live
Fans are the most powerful form of community devotion, making platforms that funnel the power of fanhood a powerful vertical for Smart Links.
Fandom.Live has played a role in some of the biggest events of 2019, including major soccer events like The Superclasico. 2020 promises to be an even stronger year, with the platform releasing vote campaigns for the BTS Tour 2020. Given that the platform is dedicated to the spirit of community, Smart Link technology natively interacts with that mission and enable Fandom.Live to grow its userbase through campaigns that put the community at the core.
Fandom.Live will use Smart Links to access a global presence:
- Pay their own users, thereby solidifying community loyalty
- Avoid dependence on just 2 or 3 centralized sources of growth
- Automate their growth and remuneration processes
- Pay only for results
- Analyze provably genuine conversion data
… without any upfront cost.
Fandom Token Sale
To increase the rights the community has, it’s important that accounts have a stake in the success of the platform, thereby blocking bad actors. This is a form of Byzantine Fault Tolerance.
Fandom’s public token sale is expected to go live in Q1 of 2020, right at the forefront of their involvement with 2020’s biggest concerts and sports matches. To both grow platform usage and drive the token’s sale, Smart Links will be a part of Fandom’s campaigns.
Smart Links of the company pages, media, and content and even other users’ content and media will be sharable towards targeted audiences and each conversion would distribute remuneration among all those involved in the chain of shares that brought in a new user. The layer-2 linear scalability of 2key Protocol will ensure the growth faces zero throttle bottlenecks, and native features of Smart Links, allowing seamless wallet creation for all nodes that click on them, will ensure LTL is fed a stream of users that already possess a Web3 wallet.
About 2key Network
2key Network is a layer-two scalability solution that enables eased transitioning from the Web 2 to the Web 3. By simply clicking on a Smart Link, a proprietary technology created by 2key, a user’s browser is turned into a node with a noncustodial wallet.
Smart Links are a business solution that transforms web links for the decentralized web. The protocol powering them offers multi-step tracking that allows businesses to embed economic models into links representing their web domains and business goals. The 2key Network empowers businesses to compensate their fans, followers, clients, customers, etc. for helping them grow their business and achieving business results.
Click a Smart Link. Join the decentralized web.
Get more insight into Fandom’s upcoming events here.
Fandom.Live Website: https://fandom.live
Telegram: https://t.me/twokey_official
2key Website: https://www.2key.network/
Contact: Hello@2key.network
Have a firsthand experience of 2key’s breakthrough solution — Smart Links — on the LIVE testnet (https://test.2key.io/).
